Napapijri x Fiorucci collaboration launches
VF Corporation’s Italian premium casualwear brand Napapijri has joined forces with Italian denim and fashion lifestyle brand Fiorucci on a collaboration collection featuring iconic shapes, all-over prints, badges and retro styling – launching today.
The capsule collection celebrates Fiorucci’s tradition of outstanding prints and Napapijri’s passion for iconic outerwear with a nod to 1990’s streetwear.
The “hero piece” is a unisex Napapijri "Northfarer" jacket that’s been given a Fiorucci makeover. The light and versatile windbreaker is made from recycled polyester with an all-over Fiorucci monogram print that can also be found on cycling shorts, a cropped top and a long-sleeved base layer top.
An iteration of Fiorucci’s iconic "Angels" design has also been exclusively created for Napapijri on a series of jersey hoodies and sweats, a monochrome anorak, and coordinated accessories.
Design Senior Manager at Napapijri, Gabriella Busnelli, ties the spirit of the collaboration to the words of the late Elio Fiorucci, the Italian designer who founded the Fiorucci fashion label in Milan in 1967. She said: “As Elio used to say, ‘this is an era of great elegance, especially because each person is free to create their image. There is no longer the need for wealth to build a fashionable look. Fancy is enough.’
“It is precisely through a flight of fancy that we have built this capsule, and our work with Fiorucci unites their pop heritage with our technical garments and fabrics. It has been a lot of fun.”
The campaign developed to tell the visual story of the collaboration is representative of the lively, expressive spirit that lies behind its inspiration. It was shot in a 3D virtual reality world “set in a parallel Alps universe”.
The collection is now available on both the Napapijri and Fiorucci websites, as well as in Napapijri’s store in Milan and Fiorucci’s flagship store at 39 Brewer Street in London’s Soho, plus through selected retailers.