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Naked Wolfe opens debut retail store on New Bond Street

Tom Shearsmith
06 December 2022

Luxury footwear label Naked Wolfe has launched its first retail space on London’s New Bond Street.

The debut store launch is a testament to the rapid growth of the brand, which has amassed over 1.2 million followers in the last 5 years and gained a cult-like status among the Gen Z demographic.

Naked Wolfe is now stocked in globally renowned luxury retailers such as Selfridges, Harrods, Browns, Neiman Marcus and Saks.

Originally based in Hong Kong, the Naked Wolfe concept was developed for 18 months before expanding to offices in Los Angeles & London. Siblings Bronte, Cooper, Cody, and Luke Mance found their love for shoes at an early age from their family white labelling company. Named in last year’s Forbes 30 under 30 list, the four founders remain at the forefront of the business today.

The flagship store concept features a bold exterior in the signature Naked Wolfe orange. The AW22 Womenswear and Menswear collections will be on display, alongside the original hero footwear styles. Launching with exclusive-to-store pieces, there will also be never-seen-before new styles available.

Co-Founder and Creative Director, Bronte Mance states: "We saw an opportunity to offer a new aesthetic to designer footwear that differed from traditional fashion houses - This retail space marks a huge moment in Naked Wolfe’s history. We are beyond excited to be present on one of the most iconic luxury shopping streets in the world, sitting right next door to some of the world’s leading designer brands."

Naked Wolfe’s debut store opens this week at 163 New Bond Street.

Listen to's podcast with Naked Wolfe Founders, Bronte, Cody and Cooper Mance.

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