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Naked Wolfe opens branded shop within Selfridges Oxford Street

Lauretta Roberts
22 April 2021

Naked Wolfe, the luxury retro-inspired sneaker and footwear brand founded by the Mance siblings, has opened a branded shop in Selfridges Oxford Street.

The move marks the first bricks & mortar presence for the direct-to-consumer brand, which was founded in 2017 by four siblings from a family steeped in the footwear industry.

Luke (29), Bronte (27), Cody (26) and Cooper (24) Mance hail from Melbourne, Australia and moved to Hong Kong in 2016 to set up the Golden Wolfe wholesale footwear business.

Soon after they relocated to London to establish their own brand and gained a celebrity following with Gigi Hadid, Bella Hadid, Ariana Grande and Vanessa Hudgens all having been seen in the 90s-influenced chunky footwear. 

Originally the brand was sold exclusively DTC but in recent months has expanded into wholesale and in the UK is now available across the Flannels chain and in Selfridges, as well as via its own website.

The Selfridges branded shop will be in place until the end of the year with an installation that is as eye-catching as the its footwear. The next step for Naked Wolfe is a move into clothing and accessories, which is expected later this year.

Naked Wolfe is positioned in the accessible luxury space with entry level prices starting at around £160 moving up to £340 for an over-the-knee boot.

The Selfridges branded store is located on the second floor in gallery 3 of the luxury women's shoes department.

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