Nadine Merabi launches first denim capsule as daywear push continues

Luxury ready-to-wear brand Nadine Merabi, which has built its reputation in occasionwear and partywear since launching in 2015, has released its first denim capsule collection.

The four-piece range, priced from £245, follows the brand's first move into daywear earlier this year and extends its push beyond event dressing into everyday wear.

The capsule is made from dark indigo stretch denim and comprises the Jordan Denim Top, Kendra Dark Denim Trousers, Harley Denim Jumpsuit and Jenna Denim Midi Dress. Each piece carries design codes from the brand's core line, including sculpted fits, flared-leg silhouettes, gold hardware buttons and contrast stitch detailing. The jumpsuit features a corset-style bodice engineered to cinch the waist, while the midi dress includes structured padded cups and a thigh-high split.

The brand said the range was designed around its signature silhouettes, reimagined in denim for day-to-night versatility. Nadine Merabi, founder and creative director, said: "We wanted to bring the confidence and glamour of MERABI into a fabrication that women can wear every day. By reimagining some of our most iconic silhouettes in dark indigo denim, we've created pieces that feel elevated, versatile and effortlessly chic from day to night."

The denim launch lands a few months after the brand made two senior advisory appointments to support its next stage of growth. In March 2026, Nadine Merabi appointed former ASOS and Matches CEO Nick Beighton and former Jigsaw, Oasis & Warehouse CEO Hash Ladha as strategic advisers, with a remit to support growth in the UK, US and European markets. Those appointments coincided with the brand's 10th anniversary.

The company has also been building out its physical retail presence. It trialled pop-ups in London, New York and Manchester before opening its first permanent site on South Molton Street in London in 2024.

Denim represents a category shift for a label that made its name with embellished, occasion-focused pieces. By translating its fitted silhouettes and finishing details into a fabric associated with casual wear, the brand is positioning itself for more frequent purchase occasions and a wider share of its customer's wardrobe. The move from occasionwear specialist to a broader ready-to-wear proposition aligns with the international growth agenda set out by its new advisory team earlier this year.