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N Brown appoints Joules Head of Design Helen Low as new Director of Design

Tom Bottomley
07 November 2022

N Brown Group has appointed current Joules Head of Design Helen Low as the group’s new Director of Design, commencing 21 November 2022.

Low has been in her role at Joules since November 2020 and previously spent three years as Design Director of womenswear at Debenhams.

With over 25 years experience in the fashion industry, she has also held senior design positions at George at Asda, Marks and Spencer and Next.

The current Director of Design at N Brown Group, Neil Hendy, confirmed his decision to leave the business earlier this year.

Reporting into Sarah Welsh, CEO of Retail at N Brown, Low will focus on continuing to build on the product handwriting evolution which has been delivered within the past two years under Hendy’s leadership.

A key focus for the group is to drive a more distinct customer proposition across N Brown’s strategic brands, Simply Be, JD Williams and Jacamo, by creating a clearly defined product handwriting.

Sarah Welsh, CEO of Retail at N Brown, said: “Helen will bring a huge amount of passion and expertise to N Brown. She has a wealth of design, innovation and strategy experience from across the fashion industry and will instantly become a valued member of our team.

“She joins us at a really exciting time for the business as we continue to elevate our fashion proposition through our differentiated brand portfolio to make our customers look and feel amazing.”

Helen Low commented: “I am excited to be joining a business with such a distinct and inclusive portfolio of well-loved brands. As N Brown looks to increase its own-designed product, I am looking forward to working with the team to enhance its product offer, with a focus on our customers’ love for value and fit.”

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