Mytheresa names new executive team after completing NET-A-PORTER acquisition

In a bold move set to reshape the global luxury e-commerce landscape, Mytheresa's parent company (MYT Netherlands Parent) has announced a newly appointed senior leadership team ahead of its acquisition of YOOX NET-A-PORTER (YNAP). Upon completion, the merged group will be rebranded as LuxExperience B.V. - a new name signalling its ambition to "create the leading, luxury multi-brand digital group for true luxury enthusiasts around the globe".

The new entity will unite some of fashion retail’s most iconic multi-brand platforms - NET-A-PORTER, MR PORTER, YOOX, THE OUTNET and Mytheresa - while preserving and strengthening their distinct brand identities.

This announcement follows the company's receipt of unconditional merger control clearance from the European Commission for the acquisition of YOOX NET-A-PORTER.

Unlike traditional integration playbooks that focus on operational consolidation first, LuxExperience is opting for a retail-first approach. Each platform will retain dedicated leadership, allowing for more agile, customer-focused innovation within clearly defined brand universes.

Core services, such as technology, logistics, data and customer analytics, will be streamlined under a unified group infrastructure to drive scale and profitability.

As traditional luxury retail struggles with relevance in a fast-moving digital world, LuxExperience’s approach could serve as a blueprint for the next era of experiential, emotionally intelligent e-commerce.

Michael Kliger, CEO of LuxExperience B.V., said: "The strong store brand management teams for Mytheresa, NET-A-PORTER, MR PORTER, YOOX and THE OUTNET will create individual brand identities and a differentiated, yet complementary, multi-brand luxury offering for customers. At the group level, the newly established leadership team will strategically focus on efficiency and thus boost the profitability of the store brands.

"I am excited and confident that, with our passion and expertise, we will rapidly improve all businesses and achieve our financial goals in the expected timeframe."

Kliger, who led Mytheresa’s rise to prominence, will continue as Group CEO, overseeing the transformation of five powerhouse platforms into a digitally connected yet distinct luxury group. Each brand CEO will report directly to Kliger.

Heather Kaminetsky, previously President North America at Mytheresa and a former exec at NET-A-PORTER, returns to helm NET-A-PORTER as CEO, with a sharp focus on US growth and brand rejuvenation.

Toby Bateman, a founding member of MR PORTER, reclaims the reins as CEO to reconnect the platform with its original innovation-driven DNA.

Mirko Nobili steps into the CEO role at YOOX, after serving as COO of YNAP, bringing operational precision at a time when the brand is ripe for repositioning.

Sabah Naqushbandi remains at the helm of THE OUTNET, continuing her work in redefining the outlet model with premium past-season storytelling.

At the group level, a newly created Chief Transformation Officer role, filled by Francesca Tranquilli (currently President of YNAP's Online Flagship Stores), will steer cross-platform change management.

Meanwhile, experienced Mytheresa executives will take charge of group functions: Martin Beer steps in as Group CFO, Philipp Barthold becomes Group CTO, Richard Johnson will become Group CBO, Björn Kastl takes the role of Group CPO, Sebastian Sietzmann will be Group COO and Gareth Locke takes on the role of Chief Data & Analytics Officer.

The new leadership team will take effect upon the planned completion of the acquisition set for 23 April.