Mytheresa.com launches Spanish language site as it targets Latin America
Online luxury fashion retailer Mytheresa.com has launched a dedicated Spanish language site, marking its eighth language version.
The German-based company said the move was designed to serve Spanish speakers globally but was motivated in particular by the Latin American market.
“As a global leader in women’s luxury e-commerce we strive to service our unique customers wherever they live or work. The women in Latin America have always been very fashionable and interested in luxury, but now we also see a growing demand to shop luxury fashion online. Therefore it is the perfect moment to offer Spanish as a website language," said president Michael Kliger.
The launch of the Spanish site follows the introduction over the past three years of dedicated sites in Arabic, Mandarin and Korean. As well as the translated site, an order-by-phone service and a toll-free number is available for Spanish speaking customers from Mexico, Argentina, Chile, Peru, Colombia, Puerto Rico and USA.
Mytheresa.com is part of the Neiman Marcus group, which acquired the business in 2014, and stocks more than 200 international designer brands, such as Balenciaga, Saint Laurent, Prada and Valentino.