Myprotein's activewear line launches in 20 Decathlon stores across the UK

THG-owned MP Activewear, the apparel offer born out of sports nutrition brand Myprotein, has marked its first foray into physical retail with a roll-out to 20 Decathlon stores across the UK from today, 7 April.

The Decathlon partnership sees MP Activewear’s range of high-quality, functional training fits for both men and women – including T-shirts, vests, shorts and leggings – hit the shop floor for the first time as it seeks to stamp its authority in the activewear sector.

Neil Mistry, CEO at THG Nutrition, said: "MP Activewear has gained strong traction online, perfectly complementing our leading range of supplements and protein products. As consumer demand continues to grow, we’re excited to expand our clothing line into Decathlon’s retail stores.

"This partnership marks a significant milestone in making MP Activewear more accessible, bringing our premium quality apparel to UK physical retail for the first time.

"With Decathlon’s strong reputation in sports and fitness, it’s the perfect fit, and we look forward to introducing our brand to an even wider audience."

Fitness Market Manager at Decathlon UK, Nicola Barnabo, added: "The ongoing evolution and modernisation of Decathlon stores, initiated with last year's brand relaunch, has created the ideal environment to welcome Myprotein's dynamic range.

"This partnership is more than simply adding products; it's about enriching the fitness experience for our customers by partnering with a well-known specialist brand.

"It adds to Decathlon’s comprehensive and inspiring selection, where cutting-edge apparel seamlessly integrates with top-tier sports nutrition, all within stores designed to showcase over 70 sports."

THG PLC, formerly The Hut Group, is an e-commerce company headquartered in Manchester which operates two leading consumer businesses, THG Beauty and THG Nutrition.

In 2024, Myprotein underwent a transformational global rebrand aimed at reaching a broader demographic of consumers. The brand’s newly defined mission is "to empower everyone to lead a healthier, more active lifestyle". The development of the MP Activewear line is an extension of that philosophy.