Myprotein partners with Champion to ‘scale apparel offering’
THG-owned sports nutrition brand Myprotein has teamed up with Champion on a limited-edition 11-piece training collection for men and women, launching exclusively on the Myprotein website on 8 April 2026.
It marks Myprotein’s most high-profile activewear partnership to date and builds on partnerships with Decathlon, Frasers Group and Everlast.
Activewear now represents approximately 12% of Myprotein’s online sales, up from around 8% in FY24, “demonstrating clear traction as the business diversifies its revenue streams”.
Over the past year, Myprotein sold more than 500,000 pairs of women’s leggings globally, underlining growing consumer demand for its performance apparel offering.
The new collection with Champion combines the US sportswear giant’s 100-year heritage with Myprotein’s global, digitally engaged fitness audience. It has been engineered specifically for modern training, combining performance-led design with contemporary athleisure aesthetics.
Neil Mistry, CEO of THG Nutrition, said: “This collaboration with Champion marks an important milestone in Myprotein’s evolution. Activewear is a strategically important and margin accretive category for the business, and one where we continue to see strong consumer demand globally.
“Partnering with a brand of Champion’s heritage and global recognition allows us to scale our apparel offering, reach new customers and strengthen our position within the broader performance and lifestyle market, while staying true to Myprotein’s performance-led DNA.”
The launch comes as THG Nutrition, led by Myprotein, continues to deliver "strong" performance. In its FY25 preliminary results, published last week, THG reported that Nutrition delivered a fourth consecutive quarter of revenue growth, “supported by continued expansion of its gross margin-accretive activewear category”.
THG PLC is an e-commerce group headquartered in Manchester, operating through two leading consumer businesses: THG Beauty, which operates online platforms including Lookfantastic, Cult Beauty and Dermstore, and THG Nutrition - led by Myprotein and spanning multiple health and wellness categories.
