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My Wardrobe HQ launches its first rental subscription model for £59

Tom Shearsmith
05 January 2023

My Wardrobe HQ, the luxury rental and re-sale platform, has launched a luxury monthly multi-label subscription. The subscription model will allow customers to rent seasonless luxury items while enjoying a ‘new’, refreshed sustainable wardrobe on regular rotation.

The subscription allows customers to choose either two or four items and changing them as regularly as they wish.

Launched with the aim of encouraging customers to support the fashion industry by looking at new ways to shop, consumers can access a wardrobe of luxury pieces such as dresses, denim, cashmere knits and outerwear, focused on everyday wear for work and daily living.

The monthly subscription offers both ready-to-wear and accessories, priced at £59 per month for 2 items and £79 per month for 4 items, with pieces including jeans from Ports 1961, cashmere coats from Amanda Wakely, day dresses from Tommy Hilfiger, and shoes and accessories from Jimmy Choo, Manolo Blahnik and Chanel.

Sacha Newall, My Wardrobe HQ CEO and Co-founder, commented: “We are so thrilled at the speed at which the UK market has adopted rental for event wear. The company was born with a sense of purpose, almost 3 years ago to the day, when we wondered if people that love fashion were ready to do things differently. We didn’t want to be boring and preachy.

“It feels that the moment is now for a complete rethink in the way that we approach our wardrobes. We listened to feedback from our customers, with comments like ‘Sometimes I feel like I might drown when I open my wardrobe door, but I still have nothing I want to wear.’ The UK is at ‘peak stuff syndrome’ we have more than we need, but we rarely have what we want. It’s only when something is ‘new’ that it feels special.”

Jane Shepherdson, Chair of My Wardrobe HQ, added: “This subscription offer is the fullest incarnation of the potential of rental. Whilst MWHQ are trying to find more brands to get involved so that it can be broader and offer more choice. This is a great starting point to make all customers reconsider how they shop. Whether you might want to borrow a wedding dress for a month, or try those £600 heels that may not be comfortable enough to belong in your wardrobe, or choose a cashmere coat and keep it for the Winter.”

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