My Size launches made-to-measure feature for MySizeID

My Size, the developer and creator of smartphone measurement solutions, has announced it has launched a new Made-to-Measure feature for MySizeID.

The M2M feature will allow retailers to receive their customers' body measurements instead of a size in order to make custom-made clothing.

Founded in 2014, MySize was created by Ronen Luzon, who grew frustrated with the common troubles of online shopping – from size uncertainty to the hassle of returning items.

MySizeID is a size-recommendation tool based on shoppers' personal body measurements, taken with their smartphone sensors without using the camera. The MySizeID turnkey solution can help retail companies to reduce costs and enhance shopper experience by providing a more efficient sizing solution for consumers.

CEO Ronen Luzon commented, "We continue to innovate and progress our technology. We believe the future of the retail industry is headed towards made-to-measure fashion. Some retailers predict that sizing will become obsolete in the not so distant future.

"A made-to-measure garment is expected to fit much better than a ready-to-wear one, and by customising pre-existing patterns according to personal measurements, the retailer can offer their customers a new range of custom-made clothes. On top of fitting better, made to order clothing is more ethical and sustainable because there is minimal overproduction and it reduces the risk of excess unwanted apparel stock going to landfills, which, in turn, reduces carbon emissions and environmental impact.

"We are currently piloting the M2M feature with several retailers and thus far, the feedback has been quite positive. We look forward to rolling out this feature with multiple retailers."