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My Size launches real-time measurements widget MySizeID

Tom Shearsmith
24 August 2020

My Size, the developer and creator of smartphone measurement solutions, has announced it has successfully integrated and launched its MySizeID widget with European ready to wear women's apparel brand NOCTURNE.

Founded in 2014, MySize was created by Ronen Luzon, who grew frustrated with the common troubles of online shopping – from size uncertainty to the hassle of returning items.

In January 2020, the company raised $2m in a register direct offering, followed by an additional $5m under an S-1 offering in May 2020.

The MySizeID app is a turnkey solution that helps customers choose the appropriate apparel size based on the shopper's real-time measurements.

My Size's technology enables consumers to measure themselves using their smartphone and then matches the measurements with a brand-specific apparel item in their size. The app allows consumers to confidently purchase products online without leaving the house amid the COVID-19 pandemic.


Ronen Luzon, CEO of My Size Inc., commented, "We are pleased to collaborate with NOCTURNE, a forward-thinking women's fashion brand. With MySizeID, NOCTURNE can reduce cart abandonment, while increasing revenues and decreasing the online return rates.

"Our goal is to revolutionise the retail industry through our patented technology, while helping retailers foster brand loyalty by improving the customers shopping experience."

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