British luxury house Mulberry is to open a new store in Glasgow based on its latest concept store on London’s Regent Street, which was opened in September.
Mulberry has signed a new 10-year lease on Unit Three 197-207 Ingram Street, which extends to 2,700 sq ft. It will relocate in 2019 into the new space from its existing store at Unit Two which covers 2,175 sq ft.
It intends to unveil a store concept similar to that of its new Regent Street store, which was officially opened during London Fashion Week. The Regent Street store was designed by Faye Toogood in partnership with Mulberry creative director Johnny Coca and was inspired by painterly British landscapes with strong, geometric forms and plenty of quirky details.
Mulberry’s decision to upgrade on Ingram Street follows that of men’s retailer END which has upsized from a 3,300 sq ft store to 10,000 sq ft unit. GANT also plans to open on the street next year. Other premium fashion residents of the street include Armani, Brora, Hugo Boss, Ralph Lauren and Cruise.
“The relocation of Mulberry embeds the perception that the street is Glasgow’s leading designer fashion destination where luxury brands choose to stay. The recent churn brought about by Mulberry, Gant and END’s relocation, sees inward investment into formerly vacant units, further improving the tenant mix and paving the way for a new entrant at Mulberry’s former store where there is already strong interest from international retailers,” said Savills Glasgow retail team director John Menzies.
With a catchment over 1.8m and more than 91m shoppers visiting Glasgow each year, Savills says the city is the UK’s second most popular retailing destination, after London’s West End.