Mulberry spotlights its craftspeople in final chapter of ‘Back to the Mulberry Spirit’ campaign

Mulberry has launched the final chapter of its Back to the Mulberry Spirit trilogy, which sees the brand returning to one of its original factories, the Rookery in Somerset, for a campaign that highlights its dedication to artisanship and craft.

The 'Back to the Mulberry Spirit' is part of brand's turnaround strategy, which has already seen success, with growing customer demand translating into a 5.3% increase in group sales over the festive trading period 2025.

The new campaign launches on the 2 April with a series of portraits and stills shot by long-time collaborator Tim Walker, showcasing select Mulberry handbag styles in the hands of seven of its craftspeople at their workstations on the Rookery factory floor.

Accompanying Walker’s stills are eight short videos in which the same craftspeople discuss their craft, their lives, and their relationship with the brand over the years. The campaign, styled by Kate Phelan, features both core and new-season Mulberry products, such as the Heritage Bayswater and the Lily, as well as more recent styles such as the Hackney.

All of the leather used in the collection is sourced from environmentally accredited tanneries, forming part of Mulberry's ongoing commitment to sustainability - grounded in craft, circularity, and community. Mulberry is also a certified B Corp.

For the 13 weeks to 27 December 2025, retail full-price sales jumped 19% at Mulberry. The performance marks a step-change from the first half of the year, when Mulberry remained loss-making but began laying the foundations for recovery under Chief Executive Andrea Baldo.