M&S’s Jaeger hires Suzi Avens as new Head of Product

Marks & Spencer-owned Jaeger has appointed Suzi Avens as its new Head of Product, as it “continues it’s journey as an independent brand within the M&S family”.

Avens has extensive experience in womenswear, menswear and homeware at retailers including Cath Kidston and Boden, where she grew a strong understanding of digital retail.

Avens’ focus in her new role will be the delivery of a unique and contemporary product strategy, as Jaeger “continues to create a compelling and inspiring​ omni-channel British brand, with international appeal”.

Fiona Lambert, Managing Director of Jaeger at M&S, said: “Since relaunching Jaeger as part of the M&S family, we have grown a strong team of bespoke experts who are passionate about the Jaeger products. We’re continuing to reposition and reinvigorate Jaeger, operating as an independent business, supported by the ecosystem of M&S.

Jaeger SS22

“I’m delighted to welcome Suzi to the team, who brings with her a wealth of experience in product strategy and scaling start-up businesses in the UK as well as established retailers across the world. I’m excited for team Jaeger to continue to grow as we enter the next chapter of our transformation and looking forward to working closely with Suzi.”

Avens added: “I’m thrilled to be joining Fiona and the talented team at Jaeger. I see so much potential and opportunity to develop Jaeger’s rich brand heritage, whilst supported by the incredible wealth of knowledge of M&S to drive customer loyalty and market growth both in the UK as well as internationally.”