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M&S opens Goodmove pop-up in Covent Garden

Jeremy Lim
01 April 2022

Marks & Spencer has opened a pop-up shop in Covent Garden, offering its latest Goodmove activewear range alongside a variety of free fitness classes and talks.

Open until 23 April and located at 6 Slingsby Place, the Goodmove pop-up will showcase its spring/summer 2022 collection across womenswear, menswear and kidswear. The pop-up will also host a variety of free classes with influencers and fitness instructors.

Goodmove's activewear collection features garments made from sustainable fabrications and innovative technology. Highlights of its Run, Train, Walk, Swim and Yoga range include squat proof training leggings, waterproof parkas and ponchos, wind-resistant trekking trouser.

Jill Stanton, M&S Womenswear Director, said: "Since the launch of Goodmove in 2020, we've seen such rapid growth and demand - it's so exciting to see the reactions and hear feedback from our customers each season. As we move further into the year we know there is still a focus on health and wellbeing and we’ve worked really hard to ensure the range offers something for everyone.

"By launching our pop-up shop we’re able to introduce these new pieces to loyal followers, as well as new customers too, in a very different environment that really helps bring to life the ethos and sprit of the Goodmove brand."

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