M&S launches one-year guarantee on all kidswear to underscore quality

Marks & Spencer is launching a one-year guarantee on all its kids’ clothing, warranting a full refund within 365 days if the product does not meet the retailer’s quality standards.

Part of the retailer's ‘Another Life’ sustainability strategy, the initiative, which does not include footwear and accessories, hammers home its ‘made well, made to last’ message to ensure the clothing is of hand-me-down quality.

It also leverages M&S’s "market-leading" position in kidswear – a category it has identified for further growth.

Alexandra Dimitriu, Kidswear Director at M&S, said: "At M&S, exceptional quality products are at the heart of everything we do. Quality and durability is in our DNA and is an important part of our Plan A roadmap as we move toward a more circular economy.

"In kidswear, our customers have always trusted us for the hand-me-down quality of our clothing, knowing that every single item they buy, whether it is a jogger, a dress or a piece of school uniform, is exceptional quality and trusted value.

"With an authoritative lead in quality, we’re going one step further to give our customers the confidence that any item of kids’ clothing they purchase is made well and made to last, and can be given ‘Another Life’ when their children grow out of it. As a mum myself, I know just how important this is."

Across the range, M&S continues to incorporate design features that grow with children, from "growth proof hems" to adjustable waistbands, as well as coats with space for three children’s names on the label.

The one-year guarantee will encompass all childrenswear – from baby clothes to kids’ joggers and t-shirts, as well as school uniforms.

The initiative builds on the 100 day back-to-school extended returns policy that M&S has offered since last year.

It also follows on from M&S reducing its prices by up to 20% on its ‘everyday essentials’ kidswear range at the start of the year.