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M&S hires Fiona Lambert as Managing Director of Jaeger

Tom Shearsmith
08 February 2021

Marks and Spencer has announced the appointment of Fiona Lambert as Managing Director of the Jaeger, leading the repositioning of Jaeger as an independent brand within the M&S Family.

Lambert's appointment plays an important role in M&S’s Never the Same Again programme, which is focused on being more relevant to customers, both now and post-COVID with relevant products and reliable services.

M&S purchased the Jaeger brand, products and supporting materials last month as part of its plans to turbocharge growth on M&S.com through selling complementary third party brands.

Whilst Jaeger will be part of the M&S Family, the company stress that "operating as a separate independent business reporting directly into Richard Price is crucial to its success".

Lambert brings to Jaeger a rich history of experience defining and transforming brands and will lead the re-positioning of Jaeger, supporting the expert team to revive the heritage in a relevant, contemporary, and commercial way. Her CV includes senior roles at Next, George at Asda, Dunelm and River Island. She was also managing director at Harpenne, the contemporary womenswear label, funded by River Island's Lewis family, which was closed in April of last year.

Richard Price, M&S Clothing & Home MD said: “We’re committed to reinvigorating Jaeger whilst retaining its much-loved brand heritage - and we’ll do through a dedicated team led by Fiona Lambert who is experienced in transforming clothing brands.

"As a wider team we remain committed to offering our customers relevant products & services for how they’re living and working both today and in the future, and we’re looking forward to Fiona playing a role in our accelerated transformation.”


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