M&S deepens motorsport connection with new Silverstone partnership

Hot off the heels of last week’s announcement that it has agreed a “multi-year partnership” to dress the Atlassian Williams Formula 1 Racing Team to and from races, Marks & Spencer has confirmed a separate deal with the Silverstone Circuit.

In another multi-year partnership, M&S will take a prominent role across Silverstone’s annual calendar of events - including Formula 1, MotoGP and CarFest.

As a headline moment of the partnership, M&S will become an official event supporter of the Formula 1 Pirelli British Grand Prix, a pinnacle live moment in the motorsport calendar, where up to 60,000 fans will gather each night at the M&S Stage for "show-stopping performances" from some of the "world’s leading chart-topping artists".

M&S will also support the world-class programme of live entertainment, immersive experiences and interactive activities for fans across the four-day British Grand Prix from 2 to 5 July 2026. With dedicated spaces designed for all ages, M&S’s presence will help ensure fans can enjoy Formula 1 together, with fun experiences happening well beyond the on-track action.

M&S Marketing Director for Fashion, Home & Beauty, Sharry Cramond, said: “We’re absolutely thrilled to be partnering with Silverstone on its incredible calendar of events, including the legendary British Grand Prix. We know that brands which are culturally relevant grow faster than those that aren’t, and at M&S we have a clear plan to activate our offer around the biggest cultural moments in the country. It doesn’t get much bigger than Silverstone.

“At M&S, we love creating unforgettable moments for our customers, and this partnership takes that to a whole new level. Working alongside the Atlassian Williams F1 team as their Official Travel Kit Partner has already been fantastic, teaming up with Silverstone lets us bring even more excitement, style and fun to fans of all ages.

"Silverstone isn’t just about motorsport, it’s a cultural hub where sport, music and community collide to create magic. We can’t wait to help make this year’s events even more memorable for everyone and we love that!”

Rachel James, Head of Partnerships at Silverstone, added: “We’re excited to welcome M&S as a year-round Official Partner at Silverstone. As two British powerhouses with deep heritage and a shared commitment to bringing people together, this partnership will elevate the fan experience throughout the season.

“A standout highlight will be M&S’s role as Main Stage Sponsor of the British Grand Prix, where their support will help us create unforgettable moments across all four days.”
Octagon, a global agency and sports industry leader, was instrumental in bringing M&S’s Silverstone and Atlassian Williams F1 team partnerships to life.