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M&S appoints Next's Head of Digital Trading for newly created role

Sadiyah Ismailjee
02 October 2020

Marks & Spencer has appointed Next's head of digital trading Gemma Lumsden for the newly created role of head of optimisation and analytics.

She will report to Stephen Langford, who joined the business as director of e-commerce in May.

M&S said Lumsden will be responsible for leading the analytics, website optimisation and SEO teams and will be charged with ensuring M& offers “a cohesive and consistent” experience for its customers, from 5 October.

Since February 2019, Lumsden has served as Next’s head of digital trading having spent the previous three years at health giant Holland & Barrett in a similar role.

Before this, she spent almost five years at George at supermarket Asda.

Director of e-commerce, Stephen Langford said she “brings true digital expertise and great retail experience and this new role represents our absolute commitment to improving the customer experience on our website and ultimately driving growth.”

The retailer is planning to boost its online growth with the new appointment.

Marks & Spencer is seeking to grow its online business, which is a “critical” part of the plan due to the accelerated shift towards online shipping as a result of the Coronavirus pandemic.

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