Luxury menswear etailer Mr Porter.com has unveiled its 2018 video-led festive campaign, The Holidays Made Easy, which aims to underscore its world-class service credentials as well as its “unmatched gifting offering of the world’s most stylish and well-curated gifts.”
The campaign is set behind the scenes of “Mr Porter’s Festive Academy” and features a series of instructional videos on how to navigate the festive season with style from how to stuff stockings to getting holiday season style right and buying gifts for men.
Its launch co-incides with that of the etailer’s gift store, which is available via desktop, tablet and mobile. It will run across all marketing channels, including print, digital, and out-of-home sites worldwide. The how to videos will also appear on Mr Porter’s Youtube channel throughout the season.
In addition Mr Porter will launch a printed gift guide in partnership with sister site Net-A-Porter.com which will be mailed to existing customers.