MR PORTER launches Tee Store collection for mental health awareness month
Luxury online menswear style destination MR PORTER has today launched a capsule collection of 104 exclusive pieces, produced by 18 leading contemporary and designer brands, under the banner of Tee Store x MR PORTER Health in Mind.
The brands were tasked with creating pieces that reflect the brief of driving awareness for men’s mental health and wellbeing during this mental health awareness month.
Net profits of each piece sold during the first two weeks will be donated to the MR PORTER Health in Mind Fund, powered by the Movember charity.
Key themes in the collection include happiness, friendship and pastimes, presented through inspirational graphics, novelty designs, slogans and archival prints.
The collection includes graphic T-shirts, hoodies, hats and socks “in a palette of joyful colours”, featuring streetwear silhouettes from leading contemporary brands including Acne Studios, Gallery Dept., Museum of Peace & Quiet, POLITE WORLDWIDE, Sorry In Advance, Camp High, Carhartt WIP and KAPITAL.
New brands to MR PORTER also contributed special designs, including Emotionally Unavailable, Fortnite Premium, which takes design cues from the popular game of the same name, and Stockholm Surfboard Club, which has designed some exclusive tie-dye Tees.
The Tee Store x MR PORTER Health In Mind capsule will be celebrated through a community-focused campaign, promoting a positive message and awareness of men’s mental health, “capturing organic day-to-day exchanges of self-expression and conversations between men”, brought to life across MR PORTER’s social and editorial platforms.
Daniel Todd, Senior Buyer at MR PORTER, said: “We are proud to have this year’s Tee Store x MR PORTER Health In Mind collection driving awareness and support for men’s mental health, an area close to MR PORTER’s heart through our content and fundraising initiative MR PORTER Health In Mind.
“Following the success of the past Tee Store collections, the brands this year have created something truly special, giving our customers the ability to discover and own exclusive pieces from the world’s top contemporary brands, while expressing mental health through their designs.
“MR PORTER has championed community from the start and we’re pleased to continue our Tee Store collection each year, giving back to those who need extra support in their lives.”
Available on the MR PORTER website from today, prices for the exclusive Tee Store x MR PORTER Health in Mind collection range from £15 - £930.