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Mr Porter launches Officine Panerai fine watches

Lauretta Roberts
19 October 2017

Luxury men's etailer Mr Porter has augmented its fine watches offer with the introduction of Officine Panerai.

Today it has launched a curated selection of 25 items from the Italian high-end sports watchmaking brand, including watches from brand’s iconic Luminor and Radiomir collections, along with an Officine Panerai Table Clock with prices ranging from £2,500 to £19,100.

Mr Porter managing director Toby Bateman said the brand epitomised "true Italian heritage and design, alongside Swiss craftsmanship".

"As consumers yearn for something unique in style and aesthetic from a curated edit, alongside top customer service and advice – Officine Panerai’s iconic collections will give our growing fine watch category an entire new dimension of offering, which I’m sure our customers will be excited to explore," Bateman added.

Officine Panerai CEO Angelo Bonati said the brand was "delighted to be on board of the most globally recognisable online retail destination for men."

Mr Porter's growing fine watches category also includes brands such as Piaget, IWC Schaffhausen, Baume & Mercier, Mont Blanc, Bremont and Kingsman X Tag Heuer, among others.

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