MR PORTER launches multi-brand ART/CRAFT capsule collection
MR PORTER has today launched its latest exclusive multi-brand capsule collection called ART/CRAFT, featuring 194 products from 26 brands.
The collection features brands including The Elder Statesman, KAPITAL, Our Legacy, Missoni, JW Anderson and Gallery Dept.
The products range across ready-to-wear, footwear, accessories, fine jewellery and homeware, showcasing designers from across a variety of disciplines, while championing their individual craft techniques and skills.
The open brief to the designers was to interpret what ART/CRAFT means to them, utilising upcycled fabrics, recycled and repurposed materials and natural dyes.
The collection includes bespoke, limited-run and “one of one” items from the likes of BODE, Greg Lauren, Duffy and PROLETA RE ART, among others.
Sam Kershaw, Buying Director at MR PORTER, said: “We are delighted to launch ART/CRAFT, a curated selection of brands who have created an array of distinct, exclusive pieces through the lens of their unique DNA, just for MR PORTER.
“Each brand was tasked with an open brief to create something truly special to them, and I’m thrilled to see the methods they used to story-tell their pieces. Fine jewellery has a large presence, an area of rapid growth and focus for us, and I’m excited to provide our global customers with interesting and hard to find brands, who produce products with genuine individuality and longevity.”
MR PORTER is celebrating the launch with a global digital campaign from today, along with dedicated editorial and social content across its platforms, including online magazine The Journal, and its Instagram channel.