MR PORTER launches Italian Masters edit
MR PORTER, the global online retail destination for men’s style, has announced the launch of Italian Masters, a curated selection of exclusive capsule collections celebrating the craftsmanship and style of Italy.
Italian Masters showcases 25 of the leading voices of traditional and contemporary Italian style, each providing their own unique point-of-view, craftsmanship sensibility or manufacturing technique that sets it apart from the rest.
An enduring thread to Italian Masters is that it champions Italian craft through the diversity and scale of brands involved, including small independent artisans through to globally-recognised fashion houses. The result is an exclusive collection comprising of over 259 unique and distinct products across clothing, footwear, accessories and homeware.
Brands within the Italian Masters include: Altea, Aspesi, Caruso, Francesco Maglia, Incotex, Lorenzi Milano, Rubinacci and Valstar.
Within the collective capsule, MR PORTER will also introduce two new brands to site, including men’s accessories brand Villa, the Varese-based, family-owned Missoni Home, alongside the Abruzzo-based brand Giuliva Heritage. Together, with the launch of the capsule, MR PORTER will stock 65 Italian brands.
Sam Kershaw, Buying Director, MR PORTER, said: "Italian Masters encompasses an extensive offering of both well-known and speciality Italian brands, all of which have a unique point of view and a distinct craftsmanship sensibility that enhances the overall collection.
"We aimed to seek-out and nurture exclusive product stories with each of these outstanding brands, and especially wanted to shine a light on the smaller artisanal partners who are so important to sustaining specific skills and one-of-a-kind manufacturing techniques. We’re also thrilled to partner with the Fondazione Cologni to support future generations of Italian manufacturing and craft. "
MR PORTER will celebrate the launch of the Italian Masters with a global digital campaign from late September, along with dedicated editorial and social content across its global editorial platforms.