MR PORTER launches exclusive capsule collection with Fear of God
MR PORTER has today launched its first collaboration capsule collection with LA-based luxury label Fear of God, designed by Jerry Lorenzo, featuring a curated edit from the brand’s mainline collection and its ‘Essentials’ range, which includes kidswear.
The launch is part of the final instalment of MR PORTER’s ‘Hosted By’ designer content series, which focuses on “some of the brightest and most resonant voices in menswear”.
The exclusive collection consists of 40 pieces across ready-to-wear, footwear and accessories, including 24 Fear of God styles encompassing comfortable tailoring and modern structured designs.
The Fear of God ‘Essentials’ edit features eight pieces, providing the building blocks for two sweat sets, in exclusive colourways, mirrored across eight matching kidswear styles.
Standout pieces include a suit jacket in light heather grey, a rust coloured canvas work jacket, a vintage-look tennis sneaker and a pull-over hoodie.
Sam Kershaw, Buying Director at MR PORTER, said: “We are honoured to be partnering with Jerry Lorenzo on this exclusive capsule collection which celebrates his modern approach to menswear. Fear of God is one of the most renowned brands in our industry today and a firm favourite with our customers, so we know the capsule and corresponding editorial will resonate globally.”
MR PORTER will celebrate the launch of the exclusive capsule collection with a global digital campaign, alongside featuring Fear of God founder Mr Jerry Lorenzo in its digital magazine The Journal.
The campaign will feature varietal storytelling and a special video, narrated by Lorenzo himself, offering a unique and intimate insight into his take on what luxury means today.