Mr Porter appoints Fiona Firth as managing director

Mr Porter
Fiona Firth

Mr Porter has promoted Fiona Firth to the role of managing director having been buying director at the YNAP-owned luxury menswear site since 2016.

Firth replaces Toby Bateman who left the company in September of this year. Since joining Mr Porter, Firth has worked on many key initiatives such as the launch of exclusive capsules with Gucci, Prada, Saint Laurent, Brunello Cucinelli, Tom Ford, Balenciaga and the Mr Porter “Made in” series, many of them firsts for the brands. 

In September 2017, she was instrumental in the launch of its private label Mr P, expanding it into accessories and footwear a year later. She has also overseen the site’s expansion into new categories such as watches and fine jewellery. The site now stocks more than 600 brands.

Firth will report into Luxury division president Alison Loenhis and will be responsible for driving the growth of the business, including expanding its offer and services.

Commenting on her appointment YNAP CEO Federico Marchetti said: “In our leaders we are looking for courageous and passionate team players, and it is testament to the strength of our talent that we are announcing an internal appointment for this senior role within our Group. I have always promoted a workplace where merit is rewarded, creating great career opportunities for those that excel.

“Fiona has demonstrated she knows what our luxury customers want, and how to bring this to life in partnership with the world’s best luxury brands. Mr Porter is the clear leader in curated, online, luxury menswear and I am extremely excited about its future under her management.” 

Prior to joining YNAP, Firth held senior leadership roles in menswear buying for River Island, Harvey Nichols and Harrods. 

Loehnis said: “Since Fiona joined the company in 2016, she has demonstrated her deep understanding of global luxury e-commerce and has built exceptional relationships with our brand partners. She has played a key role in the development and launch of many highly successful Mr Porter projects and has driven our successful expansion in new categories.

“Her dynamic and collaborative leadership style is an excellent fit for our culture and will ensure a seamless experience for our talented teams and global partners. I am extremely pleased that she will be leading the next stage of our ambitious Mr Porter journey.”