Mr Porter and Arket launch exclusive collaboration men’s and kidswear collections
Mr Porter and Nordic lifestyle brand Arket have today launched exclusive limited edition menswear and childrenswear capsule collections for the first time, “inspired by nature”.
The collection features a bright assortment of everyday ready-to-wear staple pieces and accessories, including coats, anoraks, jumpers, T-shirts, trousers and caps, with select items twinned in design across the collection of 70 pieces for men, and 50 for kids.
As well as now being sold on the Mr Porter website, select styles are also being sold on the H&M Group-owned Arket website and in the brand’s flagship stores in London, Stockholm, Copenhagen, Paris and Amsterdam.
A proportion of the collections have been created in collaboration with London-based Planet Good Earth, a community project that brings together families through gardening, inspiring them to be part of the worldwide environmental movement. That has been brought to life through a series of Planet Good Earth patched graphics on select garments, including a green fingered “good earth, good energy” character, a Good Earth smiley world cartoon, and a series of animated garden friends.
Menswear highlights include a rugby shirt, available in both a striped red and orange, and a striped green and yellow colourway, a quilted jacket and matching gilet in lilac, and a mustard long-sleeved T-shirt with Planet Good Earth pocket and rear graphic.
Extra attention has also been paid to fabrications, such as a windbreaker in a premium technical Limonta fabric from Italy, available in blue and green. Styles and colourways are mirrored throughout the childrenswear collection, “allowing adults and children to style the collection intergenerationally”.
Daniel Todd, Buying Director at Mr Porter, said: “As long-time admirers of Arket, we at Mr Porter are very excited to collaborate with them on an exclusive collection across menswear and childrenswear. This partnership was born from the shared values of the importance of spending time with your loved ones, experiencing the beauty of nature and looking good while doing it.
“The clothes are made to explore and have fun in, and we wanted to convey a sense of freedom to our customers through this collection. We are also delighted to include Planet Good Earth as part of this project, their championing of family and community felt like a natural fit and we look forward to bringing their story to life through the collection and campaign creative.”
Karl-Johan Bogefors, Brand and Communications Director at Arket, commented: “We are incredibly excited to partner with Mr Porter for our first ever ready-to-wear design collaboration on this scale and proud to be part of a new chapter in their beautiful curation of lifestyle products. It is an innovative collection, both unisex and ageless in its approach, inspired by the joy of colour and nature. Launching this collaboration with Mr Porter gives us a unique opportunity to reach a global, style-conscious audience looking for modern and sustainable everyday design.”
Louise Page, Founder of, Planet Good Earth, added: “Planet Good Earth is an earth-friendly organisation that inspires the next generation of gardeners to be part of the environmental movement worldwide. We are an initiative that supports young people to protect our planet and cultivate a sustainable future.
“We are super excited to showcase our playful graphics across the Arket x Mr Porter men’s and childrenswear collection; it has given us an awesome opportunity to tell our story and reach out to new audiences who want to be part of our fun community. Cultivate and appreciate, love the land, choose to reuse.”