Moss unveils refurbished Oxford Street flagship and reveals plans for two new stores

Moss has unveiled its newly refurbished flagship store at 299 Oxford Street, which was already one of the top performing locations in the brand's 114-store portfolio.

That portfolio is set to swell further, with a new 3,000 sq ft store opening at Birmingham’s Bullring on 31 May, and another at Manchester’s Trafford Centre set to take Moss’s store count to 116 by the end of July 2025.

The Moss flagship store on Oxford Street now spans 5,038 sq ft over three floors, upsizing from its previous two-floor store.

Robbi Hicks, Head of Visual Development at Moss, said: "Oxford Street is one of the most important shopping streets in the world, and key locations such as the one we are in are difficult to come by.

"Our ambition was always to retain this important location, so when the opportunity to take another floor came up and coincided with our rebranding, it was perfect timing for the project."

In line with its new direction, and the continued rebranding of its stores to Moss from the previous Moss Bros name, the store interior design is stripped back to let the product do the talking.

The basement level is dedicated to dresswear hire and custom-made services, while the ground floor is showcasing Moss’s expanded range of casualwear as well as its more classic suiting. The top floor is presenting Moss’s more premium Italian collection of suits, utilising exclusive fabrics.

Brian Brick, CEO of Moss, said: "Men today don’t just want to look good - they want to feel confident in what they wear. That means clothes that fit well, feel great, and suit their day - wherever that takes them.

"Our role is to take the stress out of getting dressed, combining style with service that makes the whole experience effortless.

"We don’t just follow fashion, we listen to the customer. That’s what drives our evolution - the understanding that menswear isn’t one size fits all. It’s personal, and we’re uniquely positioned to deliver on that."