Moss unveils new flagship at Broadgate Central

British menswear retailer Moss has opened a new 1,582 sq ft flagship store at the Broadgate Central development in East London.

The store forms part of Moss’s wider strategy to elevate its in-store experience, following a year of refurbishment and expansion across key UK locations, which will take the total store count to 115 by the end of 2025.

Commenting on the new Broadgate Central store, located in the heart of London’s Square Mile, Robbi Hicks, Head of Creative at Moss, said: “It’s a space that puts the customer experience first. With dedicated areas for our full ready-to-wear range and hire services, it’s built to offer more for every occasion.

“We’re thrilled to be part of Broadgate Central and, with a commitment to both style and substance, Moss is showing that the future of retail belongs to those willing to evolve.”

Other new openings at Broadgate Central — the British Land development, which officially launched today and spans 120,000 sq ft across the ground and lower ground floors of 1 Broadgate and 100 Liverpool Street — include Mango, Luca Faloni, Hobbs, Whistles, Eton Shirts, Boots Fragrance, Molton Brown and Murdock London.

Kelly Cleveland, Head of Real Estate and Investment at British Land, said: “Broadgate Central redefines the city’s retail and leisure scene, bringing together leading brands in a vibrant, accessible destination.”