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Moss Bros opens four new stores with casualwear offer rolled out

Tom Bottomley
27 July 2022

Menswear retailer Moss Bros has today announced the opening of four new stores, including a new 2,059 sq ft flagship store on London’s Jermyn Street - opening tomorrow, 28 July.

The formalwear focused retailer’s casualwear offer – successfully launched for AW21 and fronted by First Dates’ Fred Sirieix  – is also to be rolled out to all of its 106 UK stores.

A 1,390 sq ft re-site in Canary Wharf in London opened in a new location in Canada Place with a new shop fit on 18 July 2022, while a 2,593 sq ft Eastbourne store opened on 23 July in the town’s Beacon Centre. It featured a live DJ set during the opening weekend, seaside-themed hospitality served instore and a promotional seafront marquee.

On 22 September 2022 the fourth new store will open on North Street in Brighton, spanning 2,787 sq ft across two trading floors.

Moss Bros CEO, Brian Brick, said: “We are delighted to be opening new stores and creating jobs. For us and our customer the route to market must be a combination of stores and online that reflect the ways that people want to shop with us today.

“This extends to our offer and how we showcase it. As you would expect, these stores will carry our complete tailoring offer, from formalwear hire to off-the-peg, ready-to-wear through to one-of-a-kind custom-made bespoke suiting that is complimented by our own range of casualwear.

“Our commitment to bricks and mortar, as well as online, continues and we are making good progress finding sites for the additional ten stores we announced earlier this year.”

The menswear brand says it is investing in “a heightened customer experience” that post-pandemic consumers appear to be looking for. That includes dedicated style suites and fitting room appointments “designed to deliver a true VIP experience”.

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