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Moss Bros and Dune London to open stores at London Designer Outlet

Tom Bottomley
10 September 2019

Menswear tailoring specialists Moss Bros and men’s and women’s footwear retailer Dune London are set to open stores at the London Designer Outlet (LDO) shopping centre at Wembley Park this autumn.

Opening a 2,860 sq ft store, Moss Bros will offer its own brand of menswear alongside top international names including Ted Baker, Hugo Boss, French Connection and Ermenegildo Zegna. Specialising in formal occasion wear, the retailer will offer a suit and accessories hire service catering for weddings, black tie and race day events.

Dune London is to open a 1,335 sq ft unit stocking its range of footwear and accessories. Daniel Rubin, executive chairman of Dune London, said: “Easily accessible and with a growing community of residents, office workers and visitors on its doorstep, London Designer Outlet is the ideal location for our next store opening.

“The brand will appeal and cater to the diverse range of visitors and will provide a sophisticated and stylish offer at a discount throughout the year.”

The new signings follow the announcement of 22 consecutive quarters of revenue growth at LDO. Total revenue increased +9.2% across the months of June, July and August, compared to the same three months in 2018.

Meanwhile, like-for-like revenue increased by +4.8% and footfall by +3% year-on-year, across the same period. In particular, total revenue for footwear increased +23% year-on-year, with Converse, Skechers and Dr Martens all performing very strongly.

LDO is managed by Realm, the UK’s specialist outlet operator, and is owned by Quintain, the developer of Wembley Park. Sue Shepherd, Realm’s general manager at LDO, commented: “The new brands will further diversify the line-up to complement our strong athleisure offer.

“As the wider Wembley Park destination continues to evolve, the new signings will appeal to the needs and wants of both the 1.2 million people living within a 20-minute journey time and the 20,000 residents by 2027.”

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