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Moss brings ‘Custom Made’ suiting to Atria Watford

Tom Bottomley
04 April 2023

Menswear retailer Moss, formerly known as Moss Bros., has opened a new 2,271 sq ft store on the upper mall at the Atria Watford shopping centre in the heart of Hertfordshire.

The new store is stocking the brand’s extensive suiting offer, as well as its casualwear which launched in AW21, and is offering services such as ‘Hire’ and ‘Custom Made’ suiting to tap in to the growing formalwear trend in time for a season of spring/summer events.

The store offers “a heightened customer experience” with a dedicated style suite and fitting room appointments. It also includes ready-to-wear edits in collaboration with TV personality and host of Channel 4's ‘First Dates’, Fred Sirieix, and the latest collection for SS23.

Steve Gray, Head of European Retail Asset Management at Atria Watford owner Global Mutual Properties Ltd., said: “We’re really pleased to welcome Moss to Atria Watford. The brand is a great addition – bringing new menswear products and services to our visitors – including hire and custom-made suiting.

“The store will help drive footfall, building upon the positive performance we’ve already seen at the centre in 2023.”

Atria Watford is home to hundreds of brands of all shapes and sizes – from small independents through to household names – with other well-known tenants including Zara, M&S and Primark.

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