Follow us


More brands sign up for the Icon Outlet at the O2 as launch date is revealed

Lauretta Roberts
10 September 2018

A raft of fashion, footwear and lifestyle brands, including Cheaney Shoes, Hobbs, Phase Eight, have signed up for the forthcoming ICON Outlet at the O2, which will open on Sunday 20 October.

The 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners has revealed today that Cheaney Shoes, Hobbs, Phase Eight, Cath Kidston, G-STAR Raw, James Lakeland, Tateossian, Gap, The Cosmetics Company Store, Lindt, Rolling Luggage, and The Body Shop, have all signed up for stores.

They join Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks, Skechers, who have all signed for stores under the tented roof of the famous London venue, which aims to attract a millennial audience with its unique blend of retail and entertainment.

ICON Outlet


William Church, Joint-Managing Director at Cheaney Shoes, said: “The vision for ICON Outlet provides an incredible opportunity for us to extend our brand into a new retailing concept. The highly accessible location of ICON Outlet at The O2 gives us an opportunity to reach a new market so far not served by our existing Cheaney shops.

"ICON Outlet’s focus on the experience also has great synergy with the Cheaney brand, and we will create a new design concept for our debut outlet store that befits its setting at The O2,” Church added.

Marion Dillon, Leasing Director for ICON Outlet, added: “Since revealing our vision for ICON Outlet, we have been targeting select brands to open new outlet concept stores at London’s most exciting new retail destination. ICON Outlet will offer a much-anticipated opportunity for visitors seeking new experiences at The O2, and we look forward to welcoming consumers from all over the world when we launch on October 20.”

ICON Outlet is just 15-minutes from central London and, served by the Jubilee Line, MBNA Thames Clippers and the Emirates Air Line. It will therefore be easy to reach for the majority of the capital’s ten million population, as well as the 31 million domestic and foreign visitors to London every year.

Free NewsletterVISIT