Moose Knuckles launches SS22 campaign with Moneybagg Yo and Justine Mae Biticon
Cult Canadian outerwear brand Moose Knuckles has today revealed its new SS22 collection campaign, shot by renowned photographer Kenneth Cappello and featuring American rapper Moneybagg Yo and actress Justine Mae Biticon.
The Moose Knuckles SS22 collection consists of eco-conscious lightweight down, water and wind repellent nylon and windproof tech fabrications, resulting in a range of premium sportswear and outerwear “perfect for the unpredictable transitional spring season”.
The campaign, shot with a picturesque Malibu beachside backdrop, features Moose Knuckles’ ‘Grayton’ jacket on Moneybagg Yo and the ‘Jones’ jacket on Justine Mae Biticon.
Brody Baker, Creative Director at Moose Knuckles, said: “Moose Knuckles constantly strives to be authentic and embody the personalities of the people involved. We gravitated toward Moneybagg Yo and Justine Mae Biticon as they encapsulate an attitude similar to our own. They’re our muses - making waves and breaking boundaries in their respective lanes.”