Moose Knuckles launches ‘Pulse of the City’ campaign fronted by Amelia Gray
Canadian outerwear brand Moose Knuckles has launched a new global campaign for AW25 called ‘Pulse of the City’, fronted by American model and TV personality Amelia Gray.
In a series of poses in new iterations of Moose Knuckles’ most established styles, the ‘Ballistic Bomber’, ‘3Q Jacket’, ‘Stirling Parka’ and ‘Debbie Bomber’, Gray, who first rose to fame appearing on ‘The Real Housewives of Beverly Hills’, is shot against several cityscape backdrops.
The campaign, shot by photographer Richie Talboy, “spans seven global hubs” - London, New York, Paris, Milan, Montreal, Tokyo and Shanghai - and the visuals “channel the unique energy of each city”.
It is the first Moose Knuckles campaign under newly appointed CEO Ellen Kinney and the brand’s revitalised leadership team.
Kinney said: “While staying true to our Canadian roots in outerwear, AW25 celebrates the unique perspectives of our global community and cultural leaders, offering a fresh mix of product for the evolving needs of their lifestyles that’s as bold, adaptable and forward-thinking as they are.
“This is just the beginning as we focus on continued innovation, global growth and expansion in the coming seasons.”
Gray has previously appeared in advertising campaigns for Vivienne Westwood, Miu Miu, Givenchy, Versace, Hugo Boss and H&M, as well as in a Victoria’s Secret show. In 2024, she was also recognised as Daily Front Row’s model of the year.
The new Moose Knuckles AW25 collection is now available from the brand’s website as well as at select premium retailers globally, with prices ranging from £259-£1,485.
