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Moose Knuckles launches new AW21 campaign shot by David LaChapelle

Tom Bottomley
21 September 2021

Canadian outerwear brand Moose Knuckles has unveiled its new AW21 campaign shot by iconic photographer David LaChapelle, and featuring American model and actress Emily Ratajkowski, British fashion model Adwoa Aboah and American comedian and actor Pete Davidson.

In signature LaChapelle phantasmagoric style, the shoot features an 8-foot ice wave and a life-size ice motorcycle, juxtaposing the extreme with the familiar.

Creative Director at Moose Knuckles, Brody Baker, said: “Utility has a different definition at Moose Knuckles. We know our audience and we know how to make unparalleled outerwear tailored to their needs. They like to have fun, to have a good time, to create. And they don't take days off. We wanted to create imagery that would resonate with their sensibilities. David's world was the perfect fit.”

Styled by stylist to the stars Kyle Luu, the campaign features the ‘Comptoir Puffer’ and ‘Tracadie Jacket’ shot on Emily Ratajkowski, the ‘Oar River Jacket’ and ‘Naufrage Jacket’ photographed on Pete Davidson, and the ‘Gataga Puffer’ and ‘Afton Vest’ on Adwoa Aboah.

The collection is now available to buy on the Moose Knuckles website as well as in retail locations, with additional campaign imagery released later this Autumn.


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