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Moose Knuckles latest to go fur-free with new sustainability programme

Tom Bottomley
01 July 2021

Canadian luxury outerwear brand Moose Knuckles is the latest fashion company to announce it is ending all production with natural fur, though it won’t be doing so until the end of 2022.

The announcement comes with the launch of the brand’s new global sustainability programme, which includes environmental and social initiatives focusing on the long-term sustainability of its global footprint, including drastically reducing all carbon emissions by the end of 2025.

Also scheduled for the end of 2025, the brand is putting in place take-back, re-commerce and recycling programmes, as well as eliminating the use of conventional cotton, virgin polyester and virgin nylon in its garments.

Noah Stern, Co-CEO of Moose Knuckles, said: “Our number one objective has always been about creating exceptional, handcrafted products that provide unmatched warmth without sacrificing style.

“The steps we are announcing today are very much a reflection of the voices of the communities we engage with and our team’s commitment to play a key role in creating a more sustainable mother earth.”

The move comes on the heels of fellow Canadian outwear brand Canada Goose revealing that it would not be purchasing any new fur from the end of 2021 and would phase out the use of all fur by the end of 2022.

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