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Moose Knuckles appoints new Executive Vice President of Asia Pacific

Tom Bottomley
10 March 2022

Canadian luxury outerwear brand Moose Knuckles has announced the appointment of Eric Tosello as Executive Vice President of Asia Pacific (APAC).

Tosello was most recently the CEO of Greater China and APAC for Lacoste where he led the revitalisation of the brand within the region.

In his new role at Moose Knuckles, Tosello will be based in Shanghai and will oversee the brand’s continued growth in the APAC markets.

Victor Luis, Chairman and CEO of Moose Knuckles Canada, said: “Eric joining as Moose Knuckles EVP of Asia Pacific is an incredibly exciting moment for the company as we execute our global strategy. He brings extensive experience and is a proven leader in building brands, driving growth and developing teams in premium and luxury branded markets across Asia.”

Moose Knuckles has posted significant double-digit year-on-year growth for the past five years, including triple-digit growth in direct-to-consumer sales. In China specifically, the growth soared over 75% in 2021.

Tosello commented: “Moose Knuckles is one of the most forward-thinking outerwear brands today and I’m pleased by the opportunity to lead the Asia Pacific team. It’s exciting to see the brand gaining momentum and I look forward to seeing the consumer reaction as we bring our unique blend of craftsmanship and fashion to consumers across China and the Asia Pacific region.”

Tosello started his career with Timberland, growing to become General Manager for APAC before moving to the VF Corporation where he became Managing Director of The North Face for APAC.

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