Moose Knuckles appoints D'Avanzo to drive European sales

Moose Knuckles, the outerwear brand from Canada that prides itself on its irreverent approach, has appointed Marco D'Avanzo to spearhead sales in Europe following its launch in Harrods last month.

D'Avanzo takes on the role of VP of sales and marketing for Europe and was previously international sales and retail manager and luxury outerwear brand Woolrich. He will be based at "Moose House", the brand's new European HQ in Milan and his role will encompass retail expansion, local marketing, PR, strategic collaborations and events.

"l am delighted that Marco will be joining us as we embark upon the next chapter of growth in Europe. Marco is an outstanding talent with a track record of excellence in contemporary and luxury fashion," said Moose Knuckles president Ayal Twik.

D'Avanzo said he was excited to join an "ambitious" team. "Moose Knuckles has a unique identity and personality with an obsession for craftsmanship and quality, combined with a no-holds-barred attitude that sets it apart in the marketplace," he said. "We have an opportunity to tell this story, creating a solid business with strategic partners across Europe."

He is joined at the brand by another member of the Woolrich alumni, Cristiano Citron, who has been appointed Sales Director for Europe. Citron, whose CV also includes stints at Valentino, Staff International and Sixty Group, will head up the brand's presence at trade shows Pitti Immagine in Florence and Premium in Berlin.

Moose Knuckles AW16

Launched in Montreal in 2007, Moose Knuckles specialises in luxury down-filled jackets (some with fur trims) for men, women and kids. Prices range from around £150 for a men's plaid shirt to £1,540 for a women's fur jacket. Kids jackets retail for around £355. The brand has been sported by the likes of Olivia Palermo, Kate Bosworth, Katie Holmes, Zac Efron and Ethan Hawke.

It has just relaunched its transactional website at www.mooseknucklescanada.com, which reflects the brand's irreverent personality. Features include cheeky roll-overs, twice-monthly cocktail recipes from innovative bar tenders, a monthly "Sunshine Girls" gallery with digital-age pin-ups and even a tacky giftshop selling bacon-infused syrups, nudie playing cards from the 80’s and books on taxidermy.