Montirex sets up shop in home city with Liverpool ONE pop-up
Technical outdoor and sportswear brand Montirex has opened a 3,000 sq ft pop-up store on the lower level of South John Street at the Liverpool ONE shopping centre.
Founded in Liverpool in 2019 by best friends Daniel Yuen and Kieran Riddell-Austin, and now sold by the likes of JD Sports and Footasylum, the Montirex pop-up marks the brand’s first standalone location.
The debut pop-up also boasts a range of in-store exclusives, as well as the brand’s highly regarded collection of sportswear and outdoor wear, spanning across menswear, womenswear, kids and infant wear, and accessories.
Montirex also promises regular events that cater to its wider community, as well as store visits from sponsored athletes.
Daniel Yuen, Co-founder of Montirex, said: "We celebrated our fifth anniversary earlier this year and cannot think of a better way to mark the occasion than opening our first ever physical store in our home city."
Rob Deacon, Director of Asset Management at Liverpool ONE owner, Grosvenor, added: "It is incredibly rewarding to be able to expand and enhance Montirex’s offering at Liverpool ONE.
"Given the brand’s Liverpudlian roots and the huge success they have enjoyed with us to date, the power of places in connecting brands with people cannot be underestimated.
"Their debut standalone pop-up provides our customers with the invaluable variety, rarity and experience we seek from short-term activations."
Montirex’s commitment to launch the South John Street pop-up follows a series of recent investments into the popular Liverpool ONE street, including the significant upsize of ZARA, which is set to fully open in December 2024, and the substantial refurbishment of jewellery brand Pandora, which opened its new store concept in June.
Montirex’s first-ever pop-up also follows a string of successful activations at Liverpool ONE - from online womenswear brand Sisters & Seekers, British fashion mainstay, AllSaints, and contemporary clothing and footwear retailer, ARNE.
