Monsoon takes rental route as it partners MyWardrobe for bridal and occasion wear

Monsoon has today launched a new partnership with clothing rental business MyWardrobe to offer customers a capsule collection of bridalwear and occasion dresses to hire – just in time for the peak wedding season.

The new ‘Rent Monsoon’ feature on the retailer’s website is kicking off with 30 rental options, made up of nine bridal pieces, 11 bridesmaid dresses and 10 occasion dresses.

Customers can rent for up to 14 days, with dresses delivered to their door. Rental starts at £5 per day and a pick of each season’s most trend-led pieces will be added regularly.

As well as a selection of wedding dresses, items “for the modern bride” include Monsoon’s best-selling feather-trimmed bridal jumpsuit and a limited collection of some of the new season’s most versatile occasion dresses and formalwear.

Naomi Robertson, Monsoon’s Buying and Merchandise Director, said: “Dress rental allows our customers to wear and return our most gorgeous bridal and occasion pieces, ever-widening our reach and giving modern women a more affordable and sustainable choice.”