Monki debuts jeans collection designed for circularity
Swedish brand Monki has unveiled its latest denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign project.
The collection features three all-time community favourite jeans fits, including the high waist wide leg Yoko, slim leg Monokomi, ankle length tapered leg Taiki in deep indigo wash, designed with the circular principles of the Jeans Redesign project,
To ensure durability and longevity, the denim pieces are made from a more sustainably sourced mix of 20% post-consumer waste cotton and 80% in-conversion cotton.
Available online and in selected stores from early August, the garments also uses bar tacks instead of classic rivets and aluminium buttons that require no electroplating.
In addition, traditional polyester thread is replaced with EcoVero thread which is a mix of recycled polyester and more sustainably sourced cotton. The pocket bags are crafted from 100% organic cotton instead of a cotton and polyester mix, making the garments 100% cellulosic and more easily recyclable.
Monki has also begun publishing supplier information on products across monki.com, highlighting the brand’s latest step towards a more circular future. This information includes country of production, its addresses and number of employees at the production facilities.
Caroline Carlryd, Head of Design at Monki said: "We’ve looked into every detail and aspect of each garment in accordance with the Ellen MacArthur Foundation’s Jeans Redesign guidelines.
"This is just the beginning of our journey with the Ellen MacArthur Foundation towards H&M Group’s ambition to design all products for circularity by 2025."