Monica Vinader receives £8 million cash injection after impressing investors

Demi-fine jewellery brand Monica Vinader has cashed in an £8 million reinvestment from Piper, the UK’s leading specialist investor in consumer brands.

The investment coincides with the majority sale of Monica Vinader to Bridgepoint Development Capital, as the brand continues to build on its success, both in the UK and internationally.

Piper first invested in the jewellery brand in 2016 and has opted to reinvest after Monica Vinader achieved impressive sales despite the global pandemic.

Overall, sales have skyrocketed to almost £100 million, with direct consumer sales increasing from 35% to 65% of the total business. International revenues, driven largely from expanding the business in the US (and globally), have increased from around 5% to more than 20%.

Chris Curry, Chairman and Managing Director of Piper, commented: "We’re delighted to be continuing our relationship with Monica and Gaby. Monica Vinader has become the leading jewellery brand at this affordable luxury price point.

"We believe there are multiple opportunities for growth across the UK, US and APAC region that build on the company’s excellent business model driven by strong repeat purchase. There is now an outstanding team to take it to the next level and we look forward to helping them achieve even greater results in the years to come."

The business was founded by the designer of the same name in 2008 and has found a lucrative niche between fashion and fine jewellery. The carbon-neutral brand uses 100% recycled gold vermeil and sterling silver, alongside fully recyclable packaging and reusable pouches. In April 2022, the brand launched a new biodiversity project to preserve the British Countryside in Norfolk, home of Monica Vinader's global head office.