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Moncler launches new digital service with first guest curator Alicia Keys

Sophie Smith
20 December 2021

Luxury fashion brand Moncler has announced the launch of its new digital service, The Moncler Select, with its first guest curation by Grammy Award-winning artist Alicia Keys.

The "A Day in NYC" editorial includes a handpicked shoppable edit, which aims to immerse consumers in the New York mood.

Shoppers can browse and shop Keys' edit of Moncler clothing and accessories, all while streaming her new album, KEYS.

Described by the brand, The Moncler Select is a new digital service, exclusive to, curated by the world’s most dynamic personalities in sport, fashion, business and entertainment. It features a series of exclusives, as part of Moncler's vision to create an engaging online experience.

Remo Ruffini, Moncler Chairman and CEO, said: “We are constantly exploring new and better ways to serve our customers, especially focusing on creating unique experiences that build long lasting relationships with them."

The Moncler Select by Alicia Keys is exclusively available online at Moncler, with further curations to follow in 2022.

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