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Moncler appoints Gino Fisanotti to newly created Chief Brand Officer role

Tom Shearsmith
01 June 2021

Moncler has announced the appointment of Gino Fisanotti in the newly created position of Chief Brand Officer, effective 7 June 2021.

Fisanotti will report directly to Remo Ruffini, Chairman and CEO of Moncler and will join Moncler's Strategic Committee as Strategic Director while Roberto Eggs will assume the role of Chief Business Strategy and Global Markets Officer serving the Group.

Fisanotti joins Moncler after working at Nike for 23 years, rising from retail and marketing roles in South America and Europe to Global VP of Sportswear, North America VP of Marketing. Most recently, he served as Nike's first ever Brand Creative Officer. He led and contributed to some of the most awarded Nike marketing campaigns, new digital platforms, brand experiences as well as to new product concepts and collaborations.

In his new role, he will contribute to the future evolution of the Moncler brand. His responsibilities will include strengthening the connections between creativity, collections, product categories and communications to enhance its' customer experience from a multichannel perspective.

CEO Remo Ruffini commented: "Due to his professional background and strong brand building knowledge gained during his extensive international career, Gino is the ideal candidate to support me in shaping Moncler's further development towards a consumer culture company driven by purpose, experience, and a sense of community, while drawing inspiration from different worlds including entertainment, sports, art and music. Together with Gino, we will continue to push cultural and creative frontiers beyond fashion and beyond luxury".

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