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Moda x Pure: The Ultimate Fashion Destination Debuts at Spring Fair 2025

TheIndustry.fashion
17 January 2025

Moda x Pure is set to make its highly anticipated debut at Spring Fair 2025, taking place from 2–5 February at Birmingham NEC. This dynamic event will bring together four sectors -Womenswear, Clothing & Footwear, Fashion Accessories, and Jewellery & Watch - alongside a rich programme of inspiring content, establishing itself as the ultimate destination for fashion buyers and industry professionals.

Soraya Gadelrab, Event Director at Spring Fair, said “Moda x Pure promises to be a vibrant space for collaboration, inspiration, and connection, offering a wealth of brands and unmissable content for fashion industry professionals. We have carefully curated a selection of brands across womenswear, accessories and jewellery offering something to inspire and excite every buyer.”

The Womenswear, Clothing & Footwear destination will welcome new exhibitors such as LA based brand Trixxi with their fun, creative and effortlessly stylish collection, alongside premium occasionwear brand Liberosis Paris. Nova of London will present their vast collection of beautifully made women's dresses, skirts, tops, jumpsuits, jeans, coats; while UK-based fashion brand, Girl In Mind will offer contemporary pieces known for their bold prints and flattering designs. Other new brands include Urban Bliss, MOO CHUU, Luxtyle, AX Paris, Girl in Mind, Foreva Young, Angeleye, Genet Collection, Mafi Mafi and Bella Donna.

Girl in Mind

Favourites among buyers and retailers Yumi, Finding Friday, Pistachio, Lighthouse, Jessica Graaf, Sunco, Goose Island, Luella and Lunar will return with their latest offerings.

Within the Fashion Accessories destination, MOPAK will present their minimalist, functional bags which inspire urban adventures worldwide, while stylish staples from brands like Kris-Ana, Jess & Lou, By Eloise, Miss Shorthair, Nova Leathers, Miss Sparrow, Powder Design and Alice Wheeler London will each offer something different for buyers to discover.

Moo Chuu

In the Jewellery & Watch destination, standout collections include female founded, award winning Scream Pretty.  Embodying their ethos of affordable, unique designs that empower self-expression, the brand will bring a host of new and best-selling designs to the show this Spring. Scream Pretty earrings are made with recycled sterling silver by ethical sustainable manufacturing partners. Mosart Diamond, produce diamond jewels which have embraced production with authentic, innovative, high-quality, and high standards craftsmanship. Other brands to look out for include Big Metal, Zsiska, Daughters of the Ganges and Dainty London Jewellery, blending ethical craftsmanship with on-trend designs.

The Moda x Pure Catwalk will present three shows daily, bringing key trends to life. The theme of this season’s catwalk, Modern Love, will showcase comprehensive looks from exhibitors, offering unparalleled inspiration and highlighting the season's must-have styles.

The Inspiring Retail Stage will feature engaging panel discussions and invaluable retail insights, with speakers exploring topics such as sustainability, technological advancements, and the must-have trends for the new season. A true icon in British design, Jeff Banks will take to the stage to reflect on 60 years of success in the world of licensing, branding and design, sharing fascinating anecdotes and hard-earned lessons while Kate Hardcastle will deliver a keynote speech on The Science of Shopping – What consumers want next, exploring the evolution of consumer behavior, the psychology behind purchasing decisions, and actionable insights for retailers to thrive in 2025 and beyond. Visionary entrepreneur Andrew Xeni, founder of the eco-conscious brand Nobody’s Child, will share his expertise and innovative perspectives in an inspiring session.

Visitors can take a stylish break at the Moda x Pure Fashion Café, a fashion-inspired coffee bar combining relaxation with inspiration. Featuring interactive pop-up activations that buyers and retailers can replicate in their own stores, the café offers more than just coffee - it’s a hands-on showcase of how in-store experiences can revitalise the high street. Ideal for a quick recharge and a dose of creative inspiration.

For more information, visit www.springfair.com/moda-fashion

What to expect at Spring Fair

With over 1,200 exhibitors, 1 million new products, and nearly 40,000 buyers from the UK and overseas, this iconic retail event features 12 sectors showcasing the latest in fashion, gifts, beauty & wellbeing, home, living & décor, greetings cards, kids toys, housewares, and Christmas products, attracting a combined spend of £2.25 billion. It hosts the largest, highest-spend assembly of retailers in the country including department stores, supermarkets, fashion retailers, garden centres (the new department stores), charity shops, cultural and entertainment centres, as well as thousands of the UK’s independent retailers.

Celebrating 75 Years of Retail Innovation

Since its launch in 1950, Spring Fair has become the UK’s most important trade event, having welcomed over 4 million attendees, over 100,000 exhibitors and generated over £60billion for the retail economy. As the first trade show hosted at the NEC in 1976, the event was opened by HRH Queen Elizabeth. Throughout its history, it has launched thousands of household names and is the cornerstone of the UK’s retail calendar.

The event continues to serve as a cornerstone of the retail industry, inspiring creativity and sparking meaningful connections.

Don’t miss your chance to celebrate the past, present, and future of retail. Register now for an unforgettable experience at Spring Fair 2025 and discover what’s next in home, gift, and fashion.

To register to attend visit https://www.springfair.com/visitor-registration.

 

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