Moda x Pure at Autumn Fair 2025: What to expect

The combined Moda x Pure trade show, coinciding with Autumn Fair at the NEC in Birmingham from 7-10 September after a successful launch at Spring Fair in February, will be out to inspire buyers with a host of new and returning brands.

This time around there will be over 800 leading brands, and the aim over the four days is firmly "to help retailers stay ahead of the busiest season in retail".

There will be everything from sustainable and ethically sourced pieces to statement collections and commercially driven ranges across womenswear, footwear, accessories, jewellery and watches, with brands including Lighthouse, Nomads, Nina Murati, Miss Sparrow, Gold Trip, Decollage, Luella, Girl In Mind, Goose Island and Long & Son Trading Ltd.

The show floor will be complemented by ‘Retail Corner’, a dynamic space designed for independent retailers to connect, share insights and explore emerging trends through engaging sessions and workshops. It will also host everything from merchandising masterclasses to peer networking and problem solving events.

Soraya Gadelrab, Event Director at Autumn Fair, said: "Moda x Pure made a strong impression at Spring Fair, and we are delighted to bring this dynamic fashion destination to Autumn Fair this September.

"The response from buyers and brands has been overwhelmingly positive, confirming Moda x Pure as an essential part of the UK fashion trade calendar. Our goal is to continue offering an inspiring space where innovation, creativity, and commerce come together under one roof."

Exhibitor Michelle Gay, founder and designer of demi-fine jewellery brand Gold Trip, added: "We love exhibiting at Autumn Fair, the footfall and quality of visitors is great for us and we're proud to sit alongside lots of other amazing British brands.

"We're excited to not only be showing brand new collections of demi-fine jewellery, but to also be using the show to launch our new Lifestyle Collection. It's been timed perfectly in the run up to the festive gifting period and sits perfectly alongside our jewellery, following the ethos of contemporary design, great quality and thoughtfully packaged and priced."