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Moda to go ahead as planned in September and add extra day

Tom Bottomley
23 June 2021

Aligning with Autumn Fair for the home and gift retail industry at the NEC Birmingham, the Moda fashion trade show will open its doors on 5-8 September 2021, adding an additional day to the event that had previously been planned to wrap on 7 September.

The all-new Moda, which along with Autumn Fair is owned by the Hyve Group, will showcase collections across fashion, footwear, jewellery and accessories, including brands such as Lunar, Chatham, Fly London, Jayley Collection, and Godske, and there’s a headline partnership with the British Footwear Association (BFA).

Simon Lau, Event Director at Moda, said: “In a move that will fuel the return to face-to-face trading and provide both exhibitors and visitors with newness, this September Moda will be co-located with Autumn Fair, the season’s most important home, gift and fashion retail trade event.

“Footwear, fashion, and apparel have spearheaded the strong growth seen in UK retail the past two months, with April up 69% according to the Office of National Statistics, so we’re delighted that Moda will form part of a wider fashion destination offering access to exclusive brands and the latest collections, a greater variety of products, inspiring trends and incomparable crossover buying opportunities. We are also thrilled to announce the British Footwear Associations as our headline partner.”

Lucy Reece Raybould, Chief Executive of the BFA, commented: “As the headline partner of Moda we wholeheartedly welcome it’s integration into the Autumn Fair with the opportunity to trade across four days instead of three and the additional footfall it will generate.

“As the biggest national show for fashion, footwear and lifestyle, Autumn Fair with Moda is an incredibly exciting proposition and offers retailers and buyers a trusted, streamlined, and cost-effective platform to re-ignite retail, discover newness, to physically see product, and of course to network again.”

Commenting on Moda’s integration with Autumn Fair, Martin Rye, Managing Director of exhibitor, Lunar, said: “As retail gets back on its feet again, many businesses have diversified to offer their customers more choice. Moda’s integration into the Autumn Fair is a total no-brainer as lifestyle boutiques, department stores, garden centres and other retailers want one easy to navigate, streamlined buying journey offering a one stop shop where they can source fashion, lifestyle, accessories, gifts, and homeware under one roof.

“I am excited to participate in the four-day show and look forward to introducing Lunar to new buyers and to meet up with our existing customers again.”

Philip Marsh, Managing Director of exhibitor, Chatham, added: “We are delighted to be back at Moda for September 2021 and February 2022. After a small break from UK trade shows, we have looked at all the options and felt Moda was the right trade show for us to showcase our SS22 and AW22 collections. The fact that Autumn Fair and Spring Fair will run alongside the event really enhanced our decision making. Chatham are very much looking forward to the event on what I am sure will be an exceptionally well attended show with the buyers.”

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