Miu Miu powers Prada Group growth with 35% sales surge

Prada Group reported net revenues of €5.718 billion for the full year ended 31 December 2025, reflecting a 9% year-on-year increase and 8% organic growth.

The company’s retail channel grew 9.3% year-on-year (+8.2% organic), driven by like-for-like and full-price sales.

In the fourth quarter, retail sales increased 9.3% year-on-year (+5.6% organic), despite tough prior-year comparables.

Prada showed resilience despite a 1% drop in retail sales for the year, with improvement in the fourth quarter (+0.4%).

The brand emphasised innovation through fashion shows, product launches and "enhanced retail concepts", including new venues in Shanghai and Singapore, a flagship opening in New York, and a renovated store in Hong Kong.

However, most notably, Miu Miu delivered a 35% increase in annual retail sales and 20% growth in the fourth quarter of 2025, despite high comparables the previous year.

Growth was balanced across products and regions, as the brand expanded its store network with openings and renovations in Wuhan, Tokyo and London.

Elsewhere, the acquisition of Versace was completed on 2 December 2025. Leadership appointments included Emmanuel Gintzburger as CEO, Lorenzo Bertelli as Executive Chairman, and Pieter Mulier as Chief Creative Officer.

Strategic priorities include channel repositioning to support full-price sales, sharing best retail practices and integrating operations, with full separation from Capri Holdings expected in the second half of 2026.

Regionally, Asia Pacific sales increased by 11%, with organic growth of 10%, while Europe recorded a 5% increase (4% organic), experiencing slower momentum in the second half due to high prior-year comparables and reduced tourism

The Americas achieved an 18% increase (15% organic), driven by local demand. In Japan, sales grew by 3%, with slight improvement in the fourth quarter despite geopolitical tensions. The Middle East delivered 15% growth, matching its organic performance.

Andrea Guerra, CEO at Prada Group, said: "Over the year, Prada showed good resilience, proving to be on a solid strategic stance; Miu Miu delivered yet another year of remarkable growth.

"With the acquisition of Versace, we welcomed a brand with incredible heritage and awareness; this new journey will demand respect, care and patience.

"Looking ahead, we remain committed to the ambition to deliver above-market growth for the group."